Alex kenny
Creative Leader Contemporary thinker Brand champion
I’m a brand and creative leader with 13+ years’ experience building brands, TEAMS & SYSTEMS THAT DRIVE COMMERCIAL GROWTH.
Often described as a Creative Architect - I build the structure that allows bold thinking to happen, turning ambitious ideas into work that actually delivers impact.
LOW DOWN
I launched and scaled Passionfruit, an in-house creative agency within MediaWorks, which secured $6M in revenue within 24 months. I’ve led multidisciplinary teams of 7+, ran the MediaWorks rebrand end-to-end, and directed integrated campaigns across brand, ATL, digital, social, content and motion - from TVC to programmatic to AI-generated creative.
Often described as a Creative Architect - I build the structure that allows bold thinking to happen, turning ambitious ideas into work that actually delivers impact.
I combine creativity with commercial thinking across the full creative spectrum: brand strategy and identity, campaign concepting and direction, motion/animation, content strategy, and AI-integration.
My role is to protect the magic while engineering the outcome - for brands and audiences who know the difference between good and exceptional.
Outside of work: experimenting in the kitchen, creating recipe content, restyling our house, painting, chasing a 5am workout, or sharing good food, good conversation and a beverage with the people I love.